Renaming innocent drinks for France & Germany

Renaming innocent drinks for France & Germany

Famous for their delicious smoothies and light-hearted tone of voice, innocent tasked FF with rewriting its playful pun-filled drink names for French and German audiences.

But how do you make ‘Skip to the beet’ work in another language? The short answer is, you don’t. You spend a whole lot of creative energy developing names from scratch to make sure you have all the positive vitality of the original, and just as many excellent puns. 

We’re language geeks and could talk about the ins and outs of catering for local tastes all day. If that sounds like your idea of fun, we’d love to hear from you.

This case study is about: concepting, copywriting, french, german, innocent, naming, npd, origination, portuguese, spanish, tone of voice



To read our privacy policy, click here.



To read our terms of business, click here.