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tech transcreation

Revealing the breadth of Xerox's offering to a global audience

Revealing the breadth of Xerox's offering to a global audience

The name Xerox may be synonymous with printing but the brand’s offering extends far beyond, encompassing systems, hardware, software and services to support everything from transportation to healthcare, financial services and HR. It was time to spread the word, but to do so in a way that would engage, Xerox needed to produce content that helped explain and promote its technology, using a new tone of voice that was human and full of personality.

Our job? We needed to capture and transfer Xerox’s new voice into 11 languages, efficiently, and at enormous scale – enter our specialist tech content transcreation services. Thousands of words and hundreds of pieces of content later, we have helped Xerox to seamlessly roll out this new comms programme around the world.

tech content translation

If you’re after so tone of voice TLC, we’re here to talk.

This case study is about: b2b marketing, content translation, marketing transcreation, tech marketing, tone of voice, xerox



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