CENTRE STAGE CENTRE STAGE

Helping Telstra communicate 
the hidden strength of 
its tech offering

Helping Telstra communicate 
the hidden strength of 
its tech offering

Telstra provides cloud solutions to hundreds of businesses all over the world. Its services are vital but invisible, by design. A key selling point is that Telstra’s clients can purchase a complete white-labelled platform that they can then repackage as their own.

To bring this compelling but nuanced proposition to life, B2B marketing agency McDonald Butler devised an eye-catching direct mail campaign. The DM, designed to look like a vinyl record, led with the insight that Telstra acts as your backing band, allowing you to take centre stage.

Of course if this message was to land with a French audience, the metaphor would have to sing just as loudly and clearly in translation. That’s where we came in. Our team of skilled French writers made sure that B2B prospects across France received a clear and impactful piece of tech marketing content.

B2B in need of TLC? Talk to us.

 

 

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