Globalising Mandarin Oriental’s keyword advertising

Globalising Mandarin Oriental’s keyword advertising

As a truly global presence in the world of luxury hotels, Mandarin Oriental has to keep itself visible to prospective guests across the globe, which is why search advertising is a key part of their marketing mix.

We were asked to translate a suite of Mandarin Oriental’s pay-per-click Google keyword ads for markets as varied as France, Turkey, and Japan – covering 10 languages in total. We combined writing excellence with the know-how to ensure each line was perfectly crafted for search in every language and market.

Need translations that are word-perfect and SEO-ready? We’d love to chat.



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