Brand bible transcreation for Bavaria’s beer giants

Beer is serious business in Bavaria. And nowhere does Germany’s respect for the stuff run deeper than in Munich, Bavaria’s heartland. So when the city’s most celebrated exports, Löwenbräu and Spaten, trusted us with the transcreation of their brand bibles we were excited to get to work.

It was our job to bring Löwenbräu and Spaten’s rich heritage stories to life in translation, alongside clear tonal and executional guidelines. The aim? To keep communication consistent, tight and on message each and every time. The output? Simple, easy-to-navigate documents that captured the essence of these iconic beers – from their heritage to the people that drink them—in one place for the brand teams.

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This case study is about: branding, food and drink, german, transcreation