Bringing Japanese treats to a French audience

Little Moons are bringing mochi to the masses. Adding a twist to this classic Japanese treat, Little Moons are bite-sized balls of creamy gelato wrapped in a sweet bouncy dough. Flavours include honey roasted pistachio, yuzu lemon, and uji matcha green tea.

A delectable dessert with an equally irresistible voice, Little Moons have struck a cute and characterful tone in their writing. Franklyfluent’s job was to translate their packaging, website, and flavour descriptions, launching the brand in France. That meant capturing the charm of the original Little Moons voice and painting a picture of an unfamiliar product, while being mindful of the quirks of the French market. In other words: convincing a nation of food obsessives of the brand’s gourmet credentials.

Thanks to our partnership, these days you can find Little Moons on shop shelves all over France.

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This case study is about: advertising transcreation, ATL transcreation, b2c, branding, fmcg, food and drink, french, packaging, packaging transcreation, tone of voice, transcreation, website translation