Introducing Polaroid's new film to audiences across Europe

Instant photo OG Polaroid have created an entirely new type of camera film… by accident. When the R&D department were playing around with a new chemical, they ended up inventing Reclaimed Blue, a blue-tinged film made from waste materials.

Keen to encourage photography fans in France, Italy, German and Spain to give Reclaimed Blue a whirl, they tasked us with translating the website product description and USPs. 

The biggest challenge? Helping our audience understand what this unusual product is, and why they should try it out. The end result? Compelling, comprehensive product description transcreations to entice budding photographers across Europe to get involved with the Reclaimed Blue movement.

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This case study is about: brand, tone of voice, transcreation