Putting Honda’s potential buyers in the driving seat

Honda is reinventing the test drive experience for the digital age. With tech specs and feature demos cleverly woven into a virtual driving experience their Real View platform brings drivers as close as they can get to a vehicle… putting potential buyers in the driving seat, without ever touching it.

The task for us in this unique automotive transcreation brief was to ensure that the feel and appeal of each car felt real, while accurately capturing the all-important tech specs. The result? A ground-breaking immersive experience that tells you everything you need to know about the car, down to the fine details, whichever of the eight target markets you hail from.

If yours is a creative translation that needs accuracy as well as flair, get in touch.

This case study is about: automotive translation, tech marketing