AYE AYE AYE AYE

Translating the spirit of Captain Morgan for a German audience

Translating the spirit of Captain Morgan for a German audience

When rum brand Captain Morgan asked us to translate their advertising into German, we knew we were in for a fun challenge.

Since its inception in 2011, Captain Morgan has become famous for its irreverent tone and sense of adventure. We needed to capture this spirit while navigating a sea of wordplay and puns (notoriously difficult to translate). Since then we’ve successfully transcreated everything from Olympic sponsorships to new product launches, helping our new audience ‘Live like the Captain’.

If you have an advertising translation you’d like to discuss, here’s how to get in touch.

 

 

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