A couple wearing face masks share a milkshake

Helping Bumble keep love alive in 2020

Helping Bumble keep love alive in 2020

2020 was the year everything got turned on its head, including dating. Bumble wanted to remind singletons that love can flourish int he strangest of times, and launched an outdoor campaign to do just that.

Full of puns and clever wordplay, the copy-led ads needed native-level judgement and an expert eye if they were to work in a new language and market. So, when the time came to launch in Germany, we were brought on board to make every new German line shine.

The original concept was maintained, and a whole suite of all-new ads developed, each one designed to raise a smile among a German audience.

This case study is about: advertising, advertising transcreation, atl, ATL transcreation, bumble, copywriting, cultural consultation, german, germany, marketing localisation, marketing transcreation, ooh, outdoor advertising, transcreation, translation



To read our privacy policy, click here.



To read our terms of business, click here.