Defining Alpro’s tone of voice

Defining Alpro’s tone of voice

In a world where everyone is starting to care more and think harder about their choices, Alpro, the plant-based food and drinks brand with a conscience, has been growing fast.

To keep pace, the brand challenged us to develop a tone of voice that could encompass the brand philosophy and work across multiple channels. We needed to find a tonality that could stretch across beliefs, flavour cues and everything in between, all with an eye on how that tone of voice would transfer into other languages.

We defined a frank approachable voice for the brand. And our partnership continues today, extending into advertising scripts, marketing content, product copy, and more in over 15 languages.

If you’re interested in taking the first step to sharpen your tone across different markets, we’d love to talk.

This case study is about: alpro, fmcg, packaging transcreation, plant-based, tone of voice



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