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Let’s be Frank

Lifting the lid on all things marketing, language, copy & transcreation.

POSTCARD SET RGB lo res – 300 Hairy Bears! Introducing the IDIOMASCOTS

300 Hairy Bears! Introducing the IDIOMASCOTS

Today we’re proud to unleash a curious set of critters onto the world of creative translation. We affectionately call them the IDIOMASCOTS.

POSTCARD SET RGB lo res 838x1024 1 – 300 Hairy Bears! Introducing the IDIOMASCOTS


A friendly group, each one of the five illustrations represents an oddly amusing idiom from a different corner of the world – from Slovenia’s 300 hairy bears to Japanese monkeys, we take a look at the delicate task of translating from one culture to another, and the often comical effects of an overly literal translation.


 

What do you think of the IDIOMASCOTS? — tweet us @fftranslations using #ffidiomascots